Whether it’s state-of-the-art equipment, improved infrastructure, or investing in the next generation of butchers, we are always looking for ways to enhance our capabilities and support our customers’ needs.
High-Quality Product Imagery with Our New Photography Light Box One of our recent investments is a professional photography light box, enabling us to capture high-quality product images that showcase our range in the best possible light. This means sharper, more detailed visuals for our website, promotional materials, and social media, giving our customers a clearer look at the premium products we offer. But this investment isn’t just for us, as in the latter stage of 2025 our customers will be able to capture stunning images of their dishes for their own menus. This added service ensures that restaurants and caterers can professionally present their food, enhancing their brand and marketing efforts.
Efficiency & Precision with the Maralec Steak Cutting Machine to improve our butchery efficiency, we have also invested in a Maralec steak cutting machine, a cutting-edge tool that can perfectly portion a whole striploin in just 20 seconds. This game-changing machine allows our butchers to save valuable time on standard steak cutting, enabling them to focus on more technical cuts and specialised butchery work. During busy periods, this added efficiency ensures our team can meet demand without compromising on precision and quality.
Expanding Our Freezer Space for a Growing Product Range As our product range expands rapidly, so too must our infrastructure. That’s why we are investing in a brand-new 17,000-square-foot freezer space. This expansion will allow us to continue growing our fast-developing frozen product range, particularly in desserts, fries, and other frozen essentials. With increased storage capacity, we can maintain high stock levels, ensuring availability and consistency for our customers.
Investing in the Future of Butchery Beyond equipment and infrastructure, our people remain our greatest asset. We are passionate about the future of butchery and are committed to training the next generation of skilled professionals, providing them with an opportunity to learn from experienced industry veterans who hold a wealth of knowledge and expertise. By fostering a strong learning environment, we ensure that the craft of butchery continues to thrive and evolve, maintaining the high standards that our customers expect.
A commitment to growth & quality every investment we make at Country Valley is aimed at enhancing our service, improving efficiency, and delivering greater value to our customers. Whether through cutting-edge technology, expanded facilities, or skilled professionals, we are dedicated to ensuring that we remain at the forefront of the foodservice industry. As we continue to grow, we remain committed to innovation, quality, and customer satisfaction—because at Country Valley, investing in our business means investing in our customers’ success. Stay tuned for more exciting developments in 2025!
